Ashby Dillon Creates an Innovative New Brand for Easy2 Technologies
"What does a chair have to do with a technology company?" said Jerry Spelic, Director of Marketing. "Well, we considered using a spokesperson, but Betty White was too expensive and LeBron James would only quit on us. In the end, we wanted something less expensive than Betty and something with more personality than LeBron. So, we settled on a chair."
See how Ashby Dillon took this cold, impersonal brand and warmed it up with a new logo, tagline, and brand messaging…all anchored by a comfy, orange easy chair. We also redesigned the Easy2 website to incorporate the new brand messaging and effectively differentiate this innovative software company from its competitors.
Check out the branding we created for Easy2.
Visit the Easy2 site.
Ashby Dillon Awarded Direct-to-Consumer Launch of the Halex QuikStrap
We are thrilled to be working with the savvy marketing team at Halex on the launch of the QuikStrap Cordless Electric Cable Stapler. Ashby Dillon will be responsible for strategy and branding, as well as packaging, e-commerce site, and mobile app. Watch for more details as our work progresses.
