Ashby Dillon assists Halex in the launch of their game-changing new product: QuikStrap™
Loaded with design and operating features that electricians said that they wanted most in a high performance cordless cable stapler, Halex needed an experienced partner to help them launch their new QuikStrap™ Cable Stapler.
Ashby Dillon created a multi-pronged marketing plan, which included a powerful e-commerce + marketing website, packaging and product photography, logo design and a demonnstration video featured throughout QuikStrap's web portals.
To learn how we can help you get your product line off the ground and into the stratosphere, call Lowell Dillon at 440-331-5252 extension 13.
Ashby Dillon launches new logo and website for Fryett Consulting Group
The Fryett Consulting Group is unique in its experience, diversity of markets served, international perspective, ability to identify strategic opportunities and successfully address their organizational challenges. Founder Douglas Fryett needed an agency willing to gain an intimate knowledge of his niche industry in order to give his company a fresh face... and that's just what Ashby Dillon did.
The new site features the new slick, classic and clean logo, keyword-rich copy, dramatic visuals, intuitive and easy-to-find information and associated social media sites. After launch, Fryett Consulting Group enjoyed a dramatic bump in organic SEO results and contacts made through the new site.
To learn how we can "rebrand" your company, call Lowell Dillon at 440-331-5252 extension 13.
Ashby Dillon helps Jergens make a splash at IMTS
We created an integrated multimedia campaign centered around Jergens' appearance at IMTS 2012, one of the world's largest manufacturing conferences, held every two years in Chicago.
The UPTIME campaign introduced "the Uptime Consultant," who represents Jergens' incredible support team and helped to stir a buzz around their booth. Promotions included print ads in industry publications, web landing pages and banners, LaunchPad email campaigns, shirts, signage and handout literature, as well as animations and video for a large monitor.
As a result, Jergens enjoyed over 22% higher booth traffic from their previous IMTS appearance, and made many valuable organic connections with new prospects.
To learn how we can create a similar success story for your business, call Lowell Dillon at 440-331-5252 extension 13.
Dallas Riffle becomes Ashby Dillon's new Creative Director
Multimedia Designer Dallas Riffle, a part of the Ashby Dillon team since 2005, has been named Creative Director of the agency, which has operated in the greater Cleveland area since 1960.
"I am committed to bringing our clients the best and most relevant offering of services, combined with the truly outstanding creative that has been the feather in our collective hat here at Ashby Dillon for the last 52 years," said Riffle in his initial blog in the position. Click here to read the entire blog entry.
You can read more about Dallas or contact him by clicking here.
Ashby Dillon Boosts Trade Show Response for FacilityConnect with E-Marketing Campaign
With a limited budget and even less time, Facility Connect approached us to help them make the most of a recent trade show. Facility Connect provides data collection and storage services to restaurants and retail chains nationwide. For the 2012 RFMA (Restaurant Facility Management Association) Conference, we designed a series of e-mail blasts designed to succinctly communicate what Facility Connect does, offer attendees an incentive to visit the booth, and collect leads for follow up. Our campaign theme relied on strong, food-related visuals, bold headlines, and copy written to address the challenges and pain points experienced by Facility Managers. Each e-mail blast connected to a customized landing page designed to collect lead information, and we created a campaign-specific banner stand for use to draw people into the booth during the show.
And the results? Pretty incredible:
- Open rate: 21%
- Click through rate: 30%
- Conversion rate: 14%
Facility Connect reported that they had a very successful show, with a great number of leads and lots of positive comments on the messaging and the creative. When a Facility Connect representative asked a booth visitor for feedback on the creative, the visitor responded "Well, I'm here, aren't I?" Yep, that says it all.
Ashby Dillon Working with CFT Systems
We are so pleased to announce that we're working with CFT Systems, A George Whalley Company, to reenergize their brand and help them make profitable connections with customers. Aside from rebranding the company, formerly known as Coolant Fed Tooling & Systems, we'll be working with them on redesigning printed collateral, as well as on implementing direct marketing and lead generation programs. CFT Systems designs and produces some of the most advanced coolant-fed cutting tools and toolholders in the industry, and we're thrilled to be working on marketing initiatives designed to generate additional revenue for them. Check out their website at www.cftsystems.com.
Ashby Dillon Working with Destiny Tool
Based in California, Destiny Tool manufactures a line of high performance cutting tools. We were thrilled when they approached us to give them high performance branding solutions. We're working with them to create all new product branding and marketing collateral that more accurately communicates the savings delivered by their cutting edge (excuse the pun) solutions. We'll be sure to post samples of the work as soon as they're complete.
Ashby Dillon Creates an Innovative New Brand for Easy2 Technologies
"What does a chair have to do with a technology company?" said Jerry Spelic, Director of Marketing. "Well, we considered using a spokesperson, but Betty White was too expensive and LeBron James would only quit on us. In the end, we wanted something less expensive than Betty and something with more personality than LeBron. So, we settled on a chair."
See how Ashby Dillon took this cold, impersonal brand and warmed it up with a new logo, tagline, and brand messaging…all anchored by a comfy, orange easy chair. We also redesigned the Easy2 website to incorporate the new brand messaging and effectively differentiate this innovative software company from its competitors.
Ashby Dillon Awarded Direct-to-Consumer Launch of the Halex QuikStrap
We are thrilled to be working with the savvy marketing team at Halex on the launch of the QuikStrap Cordless Electric Cable Stapler. Ashby Dillon will be responsible for strategy and branding, as well as packaging, e-commerce site, and mobile app. Watch for more details as our work progresses.