Landing Page Design That Lands the Lead!
Get the right landing page to support your PPC and online ad programs.
The design pros at Ashby Dillon know a thing or two about effective landing pages. If your prospects are interested enough to click on your Google ads, you need to make sure they stay engaged after the click—otherwise, you've wasted your valuable PPC budget.
If your Google ads are getting clicks, but you're not getting leads, let us help you with a free assessment of your current PPC destination URLs.
An average lead generation site converts 5-6% of its visitors. How's yours doing?
A landing page warms visitors up and readies them to convert. Are you using landing pages to warm up visitors?
80% of paid search traffic is sent to a home page, a product page, or a shopping cart page. Are you ignoring what happens after your visitors click ads?
Why are Landing Pages Effective?
- Strong message match between the landing page and the referring ad keeps visitors engaged and gives your ad a higher quality score, and a lower cost per click.
- Focus and simplicity of landing page design addresses a visitor's immediate need, reducing the bounce rate and increasing the likelihood of a conversion.
- Landing pages extend your ad message. PPC and display ads don't give you a lot of room to tell the story. You can use landing pages to provide the additional information a user might need to make a decision. This logical progression down the digital conversion funnel matches your real-world sales practice and maximizes your rate of success.
- You can use a landing page to swap a giveaway, like a white paper, webinar, case history, or free assessment, in exchange for lead information. The whole landing page is designed with this goal in mind, unlike your home or product pages.