Easy2 Technologies provides custom online merchandising solutions for leading consumer products, manufacturers, and online retailers. Easy2 came to ashby dillon with an outdated brand and market messaging that was completely at odds with the company’s value proposition and cutting edge software technology. ashbydillon worked with Easy2 to survey stakeholders and review customer feedback surveys to create an entirely new brand package for Easy2. The new brand identifiers, market messages, colors, and tone developed by ashby dillon were detailed in a style guide that governs all corporate communications. Easy2 now has a powerful suite of consistent, cohesive communication tools that better differentiates them from their competition and allows their sales teams to work more effectively.

Technology can be cold and impersonal, so we wanted to warm up the brand and make it more approachable. The Easy2 folks were a little surprised when we suggested their new spokesperson should actually be a chair. The spokeschair, if you will. We wanted to reinforce the brand message that Easy2 makes working with them an easy experience. And what could be easier than a big, comfy, chair? ashbydillon created the branding elements, as well as the style guide that governs deployment across all marketing channels.