Anybody in metalworking knows that if you have a CNC machine, you need to keep it running to stay profitable. Jergens’ line of workholding products is designed to dramatically reduce the time it takes between set ups, so the idea of “time machining” seemed like the perfect campaign theme. Serial postcards, ads in trade publications, e-mail blasts, and a “Time Machining” microsite generated an 85% increase in show leads at IMTS 2010.