Ashby Dillon Marketing produced a series of videos to showcase real-world savings made possible by Jergens’ advanced quick change fixturing solutions. Shot entirely in Jergens’ impressive, 130,000 sq. ft. facility, these videos compare Jergens’ solutions to traditional, competitive workholding methods. Each video traces the machine set up process in real time, so that users can immediately see how much faster and more effective Jergens’ solutions really are. We included just enough information about features and benefits and close strongly with quantitative savings for an average customer. These compelling videos are currently on Jergens’ YouTube channel, but we’re also using them to drive website traffic and generate leads from direct marketing efforts.